October 17, 2021

Digital Marketing Salary in Singapore 2019

As the entrant-level Digital Marketers or Marketing Students who have been currently looking for a digital marketing position now or in the future, you may wish to know the digital marketing salary in Singapore. This article will help to provide information about the salary of digital marketers in a different position. In addition, you will find out the qualifications to be a marketer.

A job in Digital Marketing can be hugely satisfying. You get the chance to see unmistakable development and results from your endeavors, and a noticeable effect on your audiences and customers. Therefore, it tends to be particularly rewarding when you discover a fix for an issue that leads to quantifiable enhancements to a website’s performance or campaign.

The internet empowers marketers to interface with focused groups of onlookers of any age progressively. Hence, traditional marketing is gradually being taken over by digital marketing. Another immense draw of Digital Marketing is that it gives cost-effective marketing and reach. This further concretes its situation as a foundation in many associations’ marketing strategy.

Image source: Alexander Mils

Digital Marketing in 2019

As indicated by recruitment firm Robert Walters Asia, the estimate for 2018 onwards seems to be blushing. There has been an expanding interest in digital marketing applicants in the previous three years. Therefore, it looks liable to proceed in the years to come as brands keep on utilizing the web stages to associate and draw in with their target audiences.

In fact, Digital Marketing is something other than making a Facebook Page and running a few ads to get Likes on your post.

With organizations looking to contact a more extensive group of onlookers, it is fundamental for them to use digital platforms. There are some examples such as web-based life, email, and portable advertising. Moreover, an omnichannel approach offers more values for organizations, which enables them to approach their onlookers from various edges and platforms.

In any case, embracing an omnichannel methodology does not mean utilizing each accessible channel, or whatever number channels as could reasonably be expected. It is tied in with figuring the arrangement of occasions (client purchasing venture) which happens to pave the way to the action of purchase, and figuring out which channels the best lead to the achievement of that.

In that lies the trouble: discovering how to execute effectively and track precisely. This likewise prompted an expanded interest for candidates who are comfortable with numbers and utilizing analytics tools.

For junior and official positions, candid

Digital Marketing Salary and Pay for different positions

Candidates are required to have a wide comprehension of digital marketing concepts and techniques. However, if they have some expertise in one channel, managers would expect that they should have a portfolio or proof of practical experience.

As you may know, the pay bundle offered will change with applicant’s years of experience and industry measures. However, these are not absolute and should just be taken as a guide. Pay figures are sourced from Robert Walters, Payscale.com, Morgan McKinley.


Job roles Annual salary range
Digital Marketing Executive $30,000 – $38,400
Digital Marketing Manager $52,000 – $90,000
Digital Marketing Director $84,000 – $150,000
Social Media Executive $30,000 – $38,400
Social Media Manager $53,400 – $85,000
Social Media Director $84,000 – $150,000
Search Engine Optimization Specialist $30,000 – $38,000
Search Engine Optimization Manager $54,000 – 85,000
Paid Media Specialist $42,000 – $72,000
Lead Digital Strategist $54,000 – $78,000
Marketing Analyst $30,000 – $48,000
Content Manager $45,000 – $78,000
Conversion Rate Optimization Manager $52,000 – $90,000
Head of E-Commerce $74,000 onwards

Digital marketing salary will in the range from Min $30,000 up to Max $150,000 per year for director position.

Like most other occupations, it takes long periods of experience (in any event 10 years for executive dimension) to achieve the top. Nonetheless, the journey will be an enhancing and satisfying one.

Qualifications for Marketers

Organizations would anticipate that applicants should have a degree in marketing or communications. For entry-level positions, a few bosses may think about a diploma. However, you may wish to enhance your capabilities with testaments from online courses, separate learning projects, or local institutes.

Sometimes, the digital marketing modules in college or institutional educational modules concentrates more on the hypothetical perspective. They sometimes offer noteworthy bits of knowledge which you can apply straightforwardly to your work. This puts the candidate off guard on the grounds that the expectation to learn and adapt to their work environment might be very steep. Therefore, they will struggle to make up for the lost time. This is particularly valid for digital marketing as updates happen frequently. And it is basic to remain side by side of patterns and news.

Ideal qualities of a Digital Marketer

Some may believe that digital marketing is just for the youthful ones, the older marketers may experience problems getting on. Nonetheless, that is not true. In fact, not all twenty- to thirty-year-old people are conceived carefully shrewd. They just grew up with the stages. Being great at this industry requires something other than realizing how to explore the advanced scene. Age is all things considered, only a number.

A decent marketer needs to analyze various measurements and upgrade deals. Therefore, their center ability is to gather and present data conveniently in a visual way. Besides, the perfect digital marketing worker is expected to be able to explain their considerations unquestionably and intelligently.

Demonstrating that you are ready to construct an individual brand and an online nearness adds brownie focuses to your believability. A few models incorporate having a blog or a social media page that posts related content, or demonstrating that you have developed a little online following, or making an individual brand.

In fact, most bosses would show whether a degree or certificate is required. In any case, in this online era, it is conceivable to land a marketing gig (contingent upon the association). The gig is comprised of a decent portfolio, marketing certifications online and offline, and solid recognition from legitimate industry experts.

An internship or online side project will grandstand your abilities to the contracting manager and puts you at a more noteworthy preferred standpoint. To do such, remember to set up a LinkedIn account and highlight your accomplishments! Here and here are some outstanding precedents from confident alumni around the globe.

The greatest brands of tomorrow will be built online

There is no mystery to having a fruitful profession in advanced advertising. However, do remember two: be an innovative issue solver, and keep in mind that marketing is about connecting with an audience.

Having a finger on the beat of the business is extraordinary. However, buying subscribing to ebooks and mailing records will not do a lot to land you that position offer or advancement. In reality, in an industry that moves at a staggeringly quick pace, you need to make a move. See approaches to update your advanced advertising abilities by going to computerized showcasing courses. Peruse up on digital marketing resources online. Begin a blog or a website and get your hands filthy. And get a digital marketing certificate.

Thank you for reading until the end of this article about digital marketing salary in Singapore.


Digital Marketing Salary by Positions

Director Level

  • Director : $180,000 to $250,000
  • Digital Marketing Director : $150,000 to $220,000
  • Sales Director : $120,000 + $45,000 (Commission per On Target Earnings)

Managerial Level

  • Senior Digital Marketing Manager : $100,000 to $145,000
  • Lead Campaign Manager : $100,000
  • Digital Marketing Manager : $84,000 to $100,000
  • Marketing Manager : $60,000 to $80,000
  • Campaign manager : $60,000
  • Account manager : $48,000 + Commission

Executive Level

  • Marketing Executive : $45,000 to $80,000
  • Media Planner : $60,000 to $80,000
  • Junior Executive : $30,000 to $40,000

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