You are in a job interview for a sales position, and things are going great. At that point, the interviewer shows the test that you knew to expect (yet were all the while fearing): “Sell me this pen.”
This kind of prompt is sufficient to send your stomach falling to your shoes. It is challenging to think on the fly in the first place, and when that is joined with the way that your nerves are running high. It is normal to experience a mental blackout and gaze at that pen totally slack-jawed.
Luckily, similar to some other kinds of prospective interview inquiry, a little arrangement and practice can enable you to thump your reaction out of the park.
So what do you have to know to adequately answer a “sell me something” interview question? We are covering the majority of the subtleties directly here.
For what reason do interviewers ask this question?
As you may figure, this kind of inquiry is much of the time approached interviews for sales positions.
While a pen is a typical default object, that is by all account not the only situation for this kind of sales prompt. Your interviewer may state, “Sell me this bottle of water” or even basically, “Sell me something” and after that have you pick a thing in the room and express your pitch.
It is enticing to believe that they are just requesting that this stump you or place you in a predicament – and truly, that is halfway valid.
Sales can be a high-weight work. Interviewers need to perceive how you answer the inquiry, not really what you state, says Neely Raffellini, Muse Career Coach and organizer of the 9 to 5 Project. “Do you react with certainty? Do you appear to be real?
In any kind of sales job, you will once in a while end up in tight spots. So interviewers do not make this inquiry with the desire that you will have an impeccable reaction (in spite of the fact that that surely does not hurt!). Rather, they just need to see how you respond under strain.
4 tips for a solid “Sell me this pen” answer
It is encouraging to realize that businesses are progressively keen on your overall demeanor -instead of just the substance of your reaction.
Be that as it may, regardless you need a remark (and in a perfect world, it will be viable and amazing). Here are four hints to enable you to make a significant response to this basic inquiry.
1. Be confident
Keep in mind, the essential reason your interviewer is asking this is to check how well you react when you feel compelled or found napping.
Regardless of whether you do not have a flawless sales deals spiel to whip out immediately, do your best to show a dimension of certainty as you work your way through your answer.
Sit up straight, keep up eye to eye connection, talk obviously, and grin. Those nonverbal signals will go far in influencing you to appear to be balanced and confident – paying little mind to the genuine substance of your attempt to sell something.
2. Feature a need
In an acclaimed scene in the motion picture The Wolf of Wall Street, Leonardo DiCaprio’s character tells a salesman, “Sell me this pen.” The sales rep quickly takes the pen from DiCaprio and afterward requests that he record his name – which is difficult to manage with no kind of writing utensil.
The intention is to demonstrate that he needs the pen, clarifies Dan Ratner, a previous record official at The Muse.
While you probably will not reproduce that careful methodology, this is unquestionably a strategy that you can acquire while addressing this inquiry yourself.
The best spot to begin is by making inquiries. The allurement is solid to hop directly in with a wordy attempt to sell something. In any case, recollect that a decent salesman sets aside the effort to find out about the necessities, objectives, and difficulties of their imminent clients so they can tailor their pitch to their group of onlookers.
You will probably burrow further and to comprehend why they need whatever you are selling, includes Ratner. As a rule, this can be found out by essentially asking, why?
Ratner shows the intensity of soliciting this sort from the inquiry with the underneath interview question and answer precedent:
Interviewer: “Sell me something.”
Candidate: “OK, what do you need?”
Interviewer: “A new car.”
Candidate: “For what reason do you need a new car?”
Interviewer: “My vehicle has a gas guzzler and I need something that has better MPG.”
Candidate: “Why do you want better MPG?”
Interviewer: “I am worn out on spending huge amounts of money to fill my SUV. I need to set aside extra cash.”
Candidate: “For what reason is it vital to you to set aside some cash?”
Interviewer: “I am setting aside to purchase a house.”
Candidate: “What I hear is need a vehicle that helps spare you cash over the long haul so you can purchase a home. Is that right?”
Interviewer: “Yes, exactly.”
Candidate: “How fortunate! I am in the matter of selling electric vehicles. I would love to kick you off on your fantasy as a property holder. Do you favor money or credit?”
3. Underscore the features and benefits
In addition to your attempt to seal the deal to explicit requirements, it is likewise useful to point out the highlights or advantages of whatever you have been approached to sell. This is tied in with setting up a particular incentive for that thing.
For instance, does your pen compose with extremely smooth ink? In what manner will that advantage them? Perhaps it can enable them to write more quickly or all the more easily. Does your pen have red ink? Red ink will enable their markups to emerge on a page, shares Raffellini.
Raffellini says that selling these interesting characteristics or advantages is a strategy she has utilized herself in job interviews.
In her first sales interview, the interviewer [who] made this question inquiry previously had a pen sitting before them and indicated the pen sitting before me saying, “Sell me that pen.” I understood that the interviewer did not require a pen, so I clarified why I would pick the pen that I had before me. It worked, in light of the fact that I landed the position!
4. Remember to close
The close is the most essential piece of the deal. However, on the other hand, it is a simple one to overlook when you realize that the interviewer will not really be writing you a check for that pen of yours.
The last bit of your reaction is the segment when you can truly finish on a solid note and leave an enduring impression, so do not fall into the snare of inclining toward something feeble like, “No doubt about it that is the way I would sell that…”
Rather, condense the primary concerns you made and afterward tell the interviewer you realize the best way to close by really making the ask (like you would in a genuine sales situation). That may look something like this:
With its comfortable grip and smooth ink, this pen can enable you to expand your writing speed, spare valuable time in your workday, and accomplish more. Would it be advisable for us to push ahead with placing your order?
When you are on the chase for any kind of offers position, you should be set up to answer some variation of the “Sell me this pen” interview question.
Fortunately, interviewers do not expect that you will have a totally cleaned attempt to seal the deal prepared to go. They are generally endeavoring to observe how you react in high-pressure circumstances.
So take a full breath, quiet your nerves, and after that utilize these tips to pull together a reaction that not just makes that interviewer need to purchase that pen – but additionally give you the job.
5. Customize Your Pitch
Keep in thoughts which you are not selling the pen to an unknown person. Your buyer (the interviewer) is proper there inside the room with you. Don’t use any crammed formula – customize your pitch for the particular audience. Ask him/her questions. Cultivate a rapport. Understand what she wishes or desires, then use it to promote her the pen.
Use what the interviewer tells you to persuade him/her that she desires this pen you are promoting. Remember, getting her to buy the pen stays your pinnacle priority.
Empathize with something she says and use that to promote him/her your pen. By doing this, you display that you are conscious that the purchaser is the most critical issue of any sale. The great salesman specializes in the purchaser’s wishes and ignores his own ego.
What the purchaser wants is continually at the pinnacle of his thoughts, and he makes use of that statistics to make his sale.
Read more: 18 Most common interview questions